The video, released on Thursday, calls for an end to airbrushed beauty standards, and encourages authenticity with lyrics like "I’m so…sick and tired of the Photoshop / show me something natural like afro on Richard Pryor / Show me something natural like a** with some stretch marks."
Rowland, clearly affected by the video, took Lamar's words to heart with an Instagram pic of her own derriere, stretch marks and all.
"B!T@H BE HUMBLE" -@KendrickLamar," she captioned the snap.
As if I needed another reason to LOVE Kendrick Lamar! #BEHUMBLE!
— KELENDRIA ROWLAND (@KELLYROWLAND) March 31, 2017
❤❤❤❤❤❤❤
Rowland may be humble, but if she could use one word to describe her former bandmate Beyonce, it would be "transparent."
See more in the video below.